MVCTurning Technology
Into Business

Turning technology into business.

Helping energy operators create business value from technology and digital transformation, and technology service companies turn innovation into scalable businesses.

Start with an Executive BriefingDiscuss a project

How MVC can help

MVC for Energy Operators

Transform the business and adopt technology at scale.

Digital Transformation & AI
Define digital strategy, priorities and transformation roadmaps — from pilots and partner selection to data consolidation, application rationalization and workflow integration.

Typical engagements: Digital Transformation Assessment · Exploration Evidence Review

Technology Deployment & Internal Adoption
Translate emerging technologies into operational value — identifying high-impact applications, structuring pilots, selecting partners and driving adoption and scale across the organization.

Typical engagements: AI Scale Readiness Review

MVC for Service Companies

Define, build and commercialize your technology.

Technology Strategy & Organization
Shape technology strategy, operating models and organizational capabilities — aligning portfolios, investments, innovation and partnerships with business priorities.

Typical engagements: Technology Investment Calibration

Strategy & Market Development
Identify priority markets, client needs and applications where technology can create the greatest value.

Typical engagements: Technology Position & Value Chain Map

Product & Portfolio Definition
Turn technology capabilities into clear products, value propositions and solutions for specific client needs.

Go-to-Market & Business Models
Define positioning, target clients, routes to market, partnerships, pricing and scalable business models.

Typical engagements: Go-to-Market & Business Model Design

Commercialization & Growth
Build client adoption, develop opportunities and convert technology into sustainable revenue.

Engagements

MVC's services are delivered through defined engagements, each built around a specific business question, with a clear scope, duration and deliverables. Most clients start with an Executive Briefing.

Start here

Executive Briefing

A focused half- or full-day session with your leadership team on a technology, digital transformation, AI or commercialization challenge. We frame the problem with your own examples, challenge the assumptions and agree the most valuable next step.

½–1 day · Leadership team

Book an introduction

Digital Transformation Assessment

Is your digital transformation building the foundation AI needs to create value?

What the engagement covers

An independent executive assessment of whether your business priorities, organization, data and applications are ready for AI to create value beyond the pilot — showing what is already in place, which structural gaps hold value back, and what to change first.

You receive
  • Transformation heat map
  • Structural gaps
  • Priority actions
  • Recommended next steps

Typically 5–7 weeks

Discuss an assessment →

AI Scale Readiness Review

Your pilots work. Will they work across the enterprise?

What the engagement covers

Many digital and AI pilots succeed and then stall. We assess your pilots against the conditions enterprise deployment actually requires, and identify what to scale, what to fix and what to stop.

You receive
  • Scale-readiness assessment
  • Critical dependencies
  • Scale, fix or stop recommendations
  • Readiness criteria for future pilots

Typically 3–5 weeks

Discuss AI at scale →
Now accepting a limited number of pilot clients

Exploration Evidence Review

Before you acquire more data, what can the evidence you already have tell you?

What the engagement covers

Much of the evidence behind the next discovery may already exist, scattered across internal archives and accessible public sources. Before new acquisition, we revisit that evidence, earlier interpretations and the assumptions behind past decisions — and separate what can be answered now from what genuinely needs new data.

You receive
  • Evidence map
  • Assumptions worth revisiting
  • Question-by-question evidence gaps
  • Acquisition-scope recommendation
Discuss a pilot engagement →
Based on MVC's proprietary TPMP Method

Technology Investment Calibration

Is your technology investment serving the company you are — or building the company your strategy requires?

What the engagement covers

We measure how your technology portfolio is balanced between technology-led and need-led investment, compare it with the organization you are today and the one your strategy intends to create, and set out the options for recalibrating it — including the strategic trade-offs associated with each.

You receive
  • Current technology-investment mix
  • Strategic alignment diagnosis
  • Calibration scenarios
  • Investment-reallocation options

Typically 4–6 weeks

Discuss technology investment →

Technology Position & Value Chain Map

Where does your technology stand today — and where can it create value across the energy value chain?

What the engagement covers

An assessment of your capabilities, projects, references and past commercialization efforts, combined with a map of where your technology can create technical, operational and economic value across the energy value chain — with attention to where it can be embedded in existing client workflows rather than sold as a standalone product.

You receive
  • Strategic baseline
  • Lessons learned
  • Value-chain application map
  • Workflow-integration opportunities

Typically 4–6 weeks

Discuss your technology →

Go-to-Market & Business Model Design

How should it reach the market — and how will it make money?

What the engagement covers

Define target accounts, positioning, routes to market, pricing and contracting, and the role of your own sales team — and compare alternative business models, from project sales and subscriptions to partnerships, licensing and vertical integration, using selected client pilots where they help validate the approach.

You receive
  • Go-to-market strategy
  • Recommended business models
  • Partnership options
  • Role of your sales organization
  • Pilot and early-sales plan

Typically 6–8 weeks

Discuss go-to-market →

Selected Case Studies

Selected client engagements from Massimo Virgilio’s executive career, demonstrating technology deployment, digital transformation and business development across the global energy industry.

Major International Energy Company

Europe · Exploration

Integration and consolidation of exploration subsurface data, combined with redesigned digital workflows to enable greater automation and the deployment of AI/ML microservices on the integrated data foundation.

Outcome Automated workflows improved operational efficiency and reduced turnaround time for exploration decisions.

Technology Service Company

Europe · Full E&P Value Chain

Matured an innovative concept into a high-technology product, aligned it with a clearly defined target market and commercialized it through a dedicated go-to-market strategy.

Outcome The product was successfully launched into its target market and is now an established part of the client’s product portfolio.

National Oil Company

Middle East · Development

Assessment and selection of the most effective business model to integrate Electromagnetics as a standard technology within field-development workflows.

Outcome Designed and established a Centre of Excellence capable of independently using and integrating Electromagnetics data into offshore development projects.

National Oil Company

South America · Drilling

Design of a technology roadmap integrating pre-drilling subsurface data into drilling workflows and automated well-path adjustment.

Outcome An in-house client pilot demonstrated improved drilling safety and operational efficiency, with broader global adoption now underway.

Additional project details and professional references available on request.

Executive experience

20+ years Executive leadership in the energy industry
$500M Largest P&L responsibility
30+ Countries covered in one global leadership role
1,000+ Employees in one international organization under his leadership
50+ International clients across Majors, IOCs, NOCs and service companies
$250M+ Largest first-year revenue generated by a newly commercialized technology
Massimo Virgilio

Massimo
Virgilio

Founder, MVC

Massimo Virgilio is the founder of MVC, an international energy executive with more than two decades of experience spanning technology, digital transformation, engineering, commercialization and business leadership across the global energy industry.

His career combines senior technology leadership with direct commercial and operational responsibility, including technology strategy, product development, digital transformation, engineering organizations, client relationships and P&L performance across international businesses. In Norway, this has included engagements with Equinor, Aker BP and Vår Energi. Internationally, his experience includes engagements with Shell, ExxonMobil, BP, TotalEnergies, Eni, Repsol, OMV, Saudi Aramco, Kuwait Oil Company (KOC), Petrobras, Pemex, Occidental (Oxy), Petronas, Woodside Energy, Baker Hughes and Schlumberger.

His experience spans the full technology journey — from concept and technical validation through product definition, market introduction and large-scale commercialization, as well as the integration of new technologies, data and digital workflows into energy operations. MVC brings this understanding of both technology adoption and commercialization to focused consulting and advisory assignments.

Chief Technology Officer Shearwater GeoServices · Oslo, Norway
Member, Sustainability Committee Board of Directors · Shearwater GeoServices · Bergen, Norway
Co-Founder, Innovation Factory SLB · London, UK
Digital Transition Manager SLB · London, UK
Managing Director, Stavanger Research Schlumberger · Stavanger, Norway
Vice President, WesternGeco Schlumberger · Houston, USA
General Manager - Electromagnetics Schlumberger · Milan, Italy
Researcher, Remote Sensing Politecnico di Milano
MSc Telecommunications Engineering Politecnico di Milano

Affiliates

MVC works with a small network of senior industry leaders who join engagements on demand, adding deep functional expertise where an assignment needs it.

Erik Finnstrom

Erik
Finnstrom

E&P and Technology

Former SVP at Equinor and TGS

More than a decade leading exploration at Statoil across the South Atlantic, North America and Exploration Excellence, then SVP New Ventures at TGS, where he owned data and analytics initiatives and sat on the corporate executive team.

  • SVP New Ventures · TGS2018–2019
  • SVP Exploration Excellence · Statoil2013–2018
  • SVP Exploration North America · Statoil2011–2013
  • VP Exploration South Atlantic · Statoil2007–2011
View LinkedIn profile →
Giuseppe Cantarella

Giuseppe
Cantarella

Exploration and Appraisal

Former Head of Exploration & Appraisal at OMV North Africa, Middle East and Norway

More than a decade leading exploration and appraisal at OMV across North Africa, the Norwegian Continental Shelf and the Middle East & Africa hub, managing operated and non-operated portfolios and E&A budgets above €100 million.

  • Exploration Manager Tunisia · OMV2022–2026
  • Senior Advisor E&A MEA · OMV2021–2022
  • Head of E&A, Middle East & Africa Hub · OMV2019–2021
  • Head of E&A · OMV Norge2017–2019
  • Head of Exploration · OMV Tunisia2013–2016
View LinkedIn profile →

Further affiliate profile to be announced

Public References

Selected public references illustrating work across technology strategy, digital transformation, innovation, go-to-market and industry collaboration.

EAGE Annual 2024 · Executive Panel

The Future of Technology for Energy Industry

Executive panel discussion on the future of technology, digitalization and collaborative innovation — reflecting experience in technology strategy, innovation management and transformation.

IMAGE 2024 · Executive Panel

Executive Views on Business and Technology for the Energy Industry

Invited executive panelist alongside senior industry leaders on technology investment, business strategy and innovation — directly relevant to technology strategy, portfolio prioritization and executive advisory.

APGCE 2024 · Executive Panel

Incremental Advances or Game-Changing Technologies?

Executive panel on balancing incremental improvement with disruptive innovation — reflecting experience in technology strategy, innovation portfolio management and the commercialization of new technologies.

Technology Collaboration

Research and Technology Development

Publicly announced strategic technology collaboration, reflecting experience in building external partnerships, structuring innovation programmes and aligning technology development with long-term business objectives.

Insights

MVC papers on technology, digital transformation and AI in the energy industry.

MVC Paper · Digital Transformation · Technology Strategy

Beyond Digital Pilots

McKinsey found that 70% of oil and gas companies had not moved beyond the pilot phase. This paper explains a key reason why, and what to do about it.

Market Pull can demonstrate that a digital application works. Technology Push creates the shared foundations that let it scale across the enterprise. The right balance between the two differs by investment and changes over time.

Preview · 2 pages · Full paper free on request · 9 pages · Massimo Virgilio

Download the preview Request the full paper
MVC Paper · Production · Digital Transformation & AI

You Already Know How to Optimize Your Production

This is not another paper about how AI can help your oil and gas production. It is about what you must do to help AI optimize it for you.

Your asset has been teaching you for years. Operating changes, interventions and failures hold the evidence for better decisions. Before asking AI to help, make what you already know usable by AI.

Preview · 2 pages · Full paper free on request · 4 pages · Massimo Virgilio

Download the preview Request the full paper
MVC Paper · Exploration · Digital Transformation & AI

You Already Know Where the Next Discovery Is

This is not another paper about how AI can help you find oil and gas. It is about what you must do to help AI find it for you.

The evidence behind the next discovery is already in your data, scattered like the pieces of an unfinished puzzle. Before you buy another box of pieces, make sure AI can work with the ones you already have.

Preview · 2 pages · Full paper free on request · 5 pages · Massimo Virgilio

Download the preview Request the full paper

Contact

Have a technology, transformation or commercialization challenge?
Contact MVC to discuss a focused consulting or advisory engagement.

Book a 30-minute introduction

or contact us directly

info@mvc-consulting.no
+47 406 15 694

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